United Way of South Central Indiana adheres to strict Brand Guidelines in accordance with United Way Worldwide. In order to maintain the value of the United Way brand, please follow the branding guidelines below. These guidelines are provided to ensure the correct and consistent use of the brand identity system. Take a moment to review the guidelines before using the logo. Please direct any questions to jenn@unitedwaysci.org.
Our preferred name in print is United Way of South Central Indiana. In all written documents, always use the name in its entirety when referring to the organization for the first time. After that, all subsequent references in the same document can be just United Way. Try to avoid abbreviating the name. However, if it is absolutely necessary to abbreviate, then UWSCI is acceptable.
Please do not use the word "the" before United Way of South Central Indiana.
These standardized typefaces have been chosen for the United Way brand identity. They are to be used in all print and online communications. Only use the weights and styles shown on this page.
Brand Fonts
Antonio is our brand font for headlines; its all-uppercase style is suitable for bold headlines and large-scale messaging. Antonio is available for download at fonts.google.com.
Palanquin is our brand font for body copy; its design is optimized for legibility. Palanquin is available for download at fonts.google.com.
Special Use Font
For events and collateral where a more sophisticated style is required (i.e., a fundraising gala), use Monte Carlo Script. Monte Carlo Script is also available for download at fonts.google.com.
The components of our brandmark – the rainbow of hope, the hand of support, and the person as a symbol of humanity communicate the important United Way brand characteristics – caring, inspiring, trustworthy and approachable.
These downloadable versions are made available to the media, workplace fund drive participants, and funded organizations and initiatives. Only organizations and initiatives funded through United Way may use the logos with their materials. Please review the guidelines below before using the logo. United Way reserves the right to request revisions in printed and online materials when branding guidelines are not followed.
As one of our most important assets, the brandmark must always appear as below. It cannot be redrawn in any way. Do not extract any of the graphic elements contained in the brandmark to use separately.
For Print CMYK
For Screen RGB
For Print Black
Partner Agencies
United Way encourages program partners to let the community know about our partnership, as it will benefit you, us, and the community as a whole. There are some simple guidelines we ask you to follow above and beyond what is mentioned above:
- If you are including the United Way logo anywhere in your marketing to make a visual reference to the fact that you are a United Way program partner, please use the “United Way Community Partner” logo. This makes it more clear to your public that you are not run by United Way, but supported by United Way.
- If using just the United Way logo, please be sure there is copy above or beside the logo that references what our partnership is (i.e. “Funded in part by”). Again, this is simply to make clear that you are an autonomous entity that we support, not an extension of United Way. We do not want to steal credit for what you do!
- United Way should never be included as part of your organization's name, either in text or with graphic. United Way is an independent organization and incorporating the United Way name and/or logo as part of your logo or organization name would wrongly imply that you are a division of or otherwise operated by United Way.
For Print CMYK
For Screen RGB
For Print Black